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In today’s connected world, it is not only expected but almost assumed that every business will have a social media presence, with regular activity on at least 2-3 platforms. Having a social media presence is essential for everything from marketing, brand building, to content awareness. This...

Photo source: www.yourcapitaledge.com In part 1 of this series, we provided an overview of Canadian grants in general. We specifically addressed questions such as, what kinds of funding sources fall under grants, what are the types of grants (i.e. what are the different ways by which...

What is the key to success? This is a tough question to answer given that the term “success” is relative and may imply different things to different people. In this blog post, we are narrowing the term success to a few contexts, specifically academic or...

Most of us have a sense of what grants are, but are unclear beyond a certain point as to what grants entail. While there are certain common elements shared by grants in general, there are also differences in the nature and requirements of each specific...

When I started researching the word “pitch”, for the purposes of writing this blog, I entered a rabbit’s hole, where I discovered that a pitch could be so many things, and therefore had so many definitions, apart from the one that I had in mind....

Deb Roy is a professor at the MIT media lab. His research combines artificial intelligence and cognitive psychology, and spans across a wide breadth of domains such as language and social analytics. In this inspiring TED talk, he explains how he performed a longitudinal study with his...

“When we read a story, we inhabit it. The covers of the book are like a roof and four walls. What is to happen next will take place within the four walls of the story. And this is possible because the story’s voice makes everything...

Kelsey Ramsden, in case you have not heard of her, is a business owner, a mother, and a cancer survivor. She was ranked as Canada’s Top Female Entrepreneur in 2012 and 2013 by PROFIT Magazine’s W100 ranking. She is the founder of kelseyramsden.ca (a business...

I recently attended a virtual conference titled “Outreach Marketing Summit” on the topic of marketing and public relations outreach for businesses. I heard about this free, virtual conference through a LinkedIn post and my interest was piqued immediately by the fact that it was “virtual”....

In today’s business world, “lean” startups and “agile” development are two commonly used buzz words. To me these terms encapsulate the new trend particularly among tech companies to start with a basic prototype of their proposed technology, obtain customer feedback, and improve their model based...