Content Marketing Gurus have spoken:
WHITE PAPERS HAVE BEEN CROWNED THE KING OF B2B CONTENT!
Content Marketing Gurus have spoken:
WHITE PAPERS HAVE BEEN CROWNED THE KING OF B2B CONTENT!
Because…according to this Content Preference Survey,
If you’re a B2B Marketing Manager, these 4 questions keep you awake all night:
Evergreen white papers answer all of those 4 questions.
A well-written and researched white paper can be recycled for years to come, creating numerous content opportunities for your business.
They serve as:
… and so much more!
White papers help establish you as an authority in your industry & they are also environment friendly!
White papers are your company’s manifesto.